Abstract

It is shown that the terms «creation» and «creativity», considered in English-language literature most often as synonyms, have acquired different meanings in Russian-language literature. We focus on their differences in goal setting. If the socio-cultural purpose of creativity, and the personal-psychological conditions of the creative process require an appeal to the supreme humanistic values, and goal-setting ensures a person’s creative productivity. And one of the most common approaches to the concept of creativity is the «productive» approach, which focuses mainly on the analysis of creative products, rather than procedural, and is associated with a goal-setting crisis. The authors focus on the moral basis of the creative process and the antisocial, aggressive nature of creativity: showing that mobbing and bullying are often the realization of creative thinking in the deviant behavior of «quasi-creators».