Abstract

The main content of the article reflects the results of research on the role of family celebrations in the process of shaping and preserving cultural codes and national identity in modern societies. The Republic of Kazakhstan and the Russian Federation are analyzed as case studies, given their status as countries with the world’s longest border and a vast zone of frontier communication. Despite the transformative effects of globalization and urbanization on social reality, family-centered celebrations, such as Nauryz and Maslenitsa, remain crucial instruments for strengthening intergenerational relationships and fostering social cohesion.
The article examines the historical evolution and contemporary transformations of these celebrations, highlighting their cross-cultural significance for multiethnic societies. The analysis is based on historical-comparative and cross-cultural research methods, supplemented by specific case studies using a systematic approach. Key mechanisms for popularizing traditional celebrations are explored, including the use of digital technologies, social media, and social engineering. Examples of successful integration between family and public traditions are provided, demonstrating the potential for reinforcing national values and promoting cultural dialogue.
The findings indicate that family celebrations in Kazakhstan and Russia serve not only as tools for preserving cultural heritage but also contribute to the development of interethnic understanding, the dismantling of stereotypes, and the strengthening of social harmony. The conclusions underscore the importance of integrating family traditions into state and public policy, as well as the need to adapt cultural heritage to contemporary realities. The practical significance of the findings lies in their applicability for policymakers in the field of family relations, particularly in incorporating ideologically sound messages into programs and documents in both countries.