Abstract

The article analyzes the art of animation, which began to be reflected in a wide range in modern visual culture, examines its place in the formation of national-cultural identity and mechanisms for its implementation.The results of a survey on the attitude of the young generation to the genre of animation, which is used in our national culture, and the influence of modern content of animation are presented. In the course of stories telling about the diversity of cultures through multiplicity, the possibility of creating connections between cultures is considered and its applied significance is shown.