Abstract

The article presents an analysis of the semantic content of the national currency of the Republic of Kazakhstan as a visual representation of the national identity of Kazakh society, the changes in which are reflected in the evolution of monetary images used in the design of the tenge (using the example of paper banknotes).
The relevance of the study is determined by the expansion of scientific tools in the study of the culture of the Republic of Kazakhstan, captured in the abstract monetary style; the necessity of analyzing images that reflect the debated issues of legally significant stages of the Republic of Kazakhstan; and the testing of methodological resources for symbolic imagery and visual representation using the example of the national currency.
The theoretical foundation of the study is based on works in semantics, semiotics, cultural anthropology, political science, art and history. The research methodology is based on a combination of semiotic, cultural, comparative-historical, and formal-stylistic methods. The specifying methods include the semantic-imagery and semantic-functional approaches, while general scientific methods are represented by analysis, synthesis and factography.
The main results of the study are presented in the following conclusions: the semantics of the national currency of the Republic of Kazakhstan manifests itself as a condition for the preservation and transmission of the socially significant experience of the Kazakh people; conceptually, the design of the national currency of the Republic of Kazakhstan clearly illustrates the fundamental categories implicating the historical path of the Kazakh people; the history of the design of the national currency of the Republic of Kazakhstan includes a series of stylistic compositions, varying in longevity or transience, which is directly related to changes in the national-state ideology of the country and the dynamics of the representation of the ethnic identity of the Kazakh people.
The multifaceted nature of the results obtained in the study is characterized by a high level of practical applicability, as it expands the methodological perspectives for analyzing the national identity of the Kazakh people from the standpoint of the semantic-imagery and semantic-functional approaches. It ensures the systematization of methods for the semantic representation of cultural and ethnic information about Kazakh history in the design of Kazakhstan’s paper banknotes, while also contributing to the expansion of scientific knowledge about the national and cultural specificity of the Kazakh people in global scholarship.