The spiritual and moral foundations of consumer attitudes to the world around them

Abstract

Addressing the content of the “halal” principle, especially its moral and spiritual content, allows us to see its regulatory role in a broader sense than is only allowed in Islam. This principle could form the basis of the practical behavior of modern man in many areas of his life. In the nearest way, the halal principle could balance the “needs–consumption” relationship, which today is extremely distorted in favor of unrestrained material consumption. This distortion became possible due to the decline in the level of spirituality in the modern world, while almost all the processes of modernity become spiritless; and a person sees only their material content. In turn, the emphasis on the material, for example, on material consumption, eliminates the remnants of spirituality in human life; thus, unrestrained material consumption, as one of the ideological paradigms of modernity, acts as an aggressive and effective form of secularization.